Atlantic - Beyond the Box

In today’s fast-paced consumer market, packaging is no longer just a vessel for products—it’s a powerful tool for branding, marketing, and sustainability. Among the emerging technologies in the packaging industry, digitally printed flexible packaging is gaining significant attention. Offering customizable designs, rapid turnaround times, and sustainability advantages, digitally printed flexible packaging is revolutionizing how brands connect with consumers. 1. What is Digitally Printed Flexible Packaging? Flexible packaging refers to packages made from flexible materials, such as plastic, paper, film, or foil, that can be easily shaped. It is widely used in food, beverages, personal care, and pharmaceuticals because of its versatility and convenience. Digitally printed flexible packaging takes this a step further by using digital printing technology to print high-quality graphics directly onto the flexible material. Unlike traditional printing methods (such as offset or flexographic p...