Atlantic - Beyond the Box

The first thing you should know about redesigning a product is that it can be costly. It is not a bad idea to redesign your packaging every now and then, but make sure you don't cut corners or change too many things. Here are some reasons why you may want to consider a redesign. Keep in mind that you can always add a few features to an old product to make it more appealing. Another important reason to redesign a package is because it will save you money. One of the most important tasks in running a business is to adapt and evolve. Your target audience is always changing, which means you need to change your product packaging regularly to keep your brand fresh and relevant. For example, a white and black box may not appeal to the eco-conscious consumer, but a colorful and fun design might be more appealing to a minimalist customer. As long as your packaging is functional, you will see success. A redesign can increase sales. The design should make the product more appealing to custome...