Atlantic - Beyond the Box

In order to create a successful point of purchase display, you need to understand your target audience and the environment. There are several factors that should be considered when designing a point of purchase display.  First, the type of retailer you are operating in will affect your choice of materials and size of your POP display. If your business is located in a convenience store, a small display may cause your product to get lost in the crowd. Second, well-designed POP displays can be educational. While many consumers don't like to read information about products and services, some of these displays have instructional content to help guide shoppers through the aisles. Regardless of the method you choose, POP displays can influence consumer decisions without changing the price of a product. In general, they are used to attract a consumer's attention and influence them to make a purchase. Third, effective POP display placement increases a brand's sales. Whether you use ...